In this new over-crowded market where all marketers are looking for the same customer’s attention, you can be one of the exclusive few that stand out.
By presenting yourself on this board game, players will be able to interact with your brand, your logo, and learn about your company, for an unprecedented low price-per-interaction.
We have limited categories and for each category of business will only adopt 1 company brand. This offers an interesting playing field for the players to focus on their own niche markets while conquering their city. Also, it’s even more exclusive for your company to be present on the game, your brand will be recognized when recalling a category. Do you want players to call your brand name when building the next ‘shopping mall’ or ‘car producer factory’ on the board?
See below a calculation of advertising your company on our game vs advertising with a TV-ad.
CityProGame Example Zürich
|Reach / Interacitons||Minimum of 3000 Games in circulation in each region
3000 x 4 players (average) = 8000 plays
8000 x 4,2 times played* (average) = 50,400 times played with the participants logo
Having laid a fundament of skills how to produce high quality brand image results, we are proud to pronounce that we are continuing our journey and will be releasing a new version of the game to many new regions in the world!
The circulation of this high-quality game is somewhere between 3,000 to 5,000 items in each region (the Canton of Zürich in this case).
Numerical statistics on advertising contacts: The minimum circulation of 3,000 games in each region, each with four team players, is based on the assumption that each game lasts five years, with 50,000 contacts at an average playing frequency of 4.2. Of course, a higher game circulation or higher playing frequency will increase the advertising impact. The participation fee includes 100 free games.